Last year, Aston Martin formally put a proverbial toe in the water by revealing the designs for a powerboat called the AM37. Elements of the boat, consisting mostly of material samples, were revealed this week at the Salone del Mobile at Milan Design Week.
The impetus for the AM37 was the 100th anniversary of Aston Martin in 2013. The automaker decided it was time to try something different, and teamed up with noted yacht builder Quintessence Yachts and naval architects Mulder Designs on the project. The result became the designs for a 37-foot (11-m), high-tech boat that is intended to take the power, fit and finish that the automobile company has become noted for on land and put it in the water.
UPGRADE TO NEW ATLAS PLUS
More than 1,200 New Atlas Plus subscribers directly support our journalism, and get access to our premium ad-free site and email newsletter. Join them for just US$19 a year.UPGRADE
Despite the fact that Aston Martin has yet to present anything but artist renderings, short videos and sample materials at a small handful of events this year, the company said they have already started taking purchase requests.
Neither Quintessence nor Aston Martin have released pricing information, but the formal launch of the AM37 is expected sometime later this year. However, both companies involved in the project are calling this "a boat that represents an entirely new concept for the yachting world."
Take a look at the short video to see the design and functionality of the sliding deck that will more than likely be one of the standout features of the completed AM37.