Audi TT gets its own field pavilion
Not long after it revealed the Q3 camping tent, Audi has presented another car-inspired living space. Developed by industrial designer Konstantin Grcic, the TT Pavilion blends parts and design cues from the Audi TT into a futuristic field shelter.
In creating the TT Pavilion design, Grcic took his inspiration from the new Audi TT Coupé, along with 1950s-era prefabricated houses from French designer Jean Prouvé. He and Audi worked with actual parts from the TT and used modern prefabricated home construction techniques to create a portable, freestanding shelter made to be used anywhere.
"Cars are industrially produced, mobile pieces of architecture," says Grcic. "They not only offer protection but also are perfectly equipped functional spaces for working, communicating, eating and relaxing. For me, the Audi TT is a car that you drive from the city out into the countryside. I respond to this experience with a pavilion concept that stands as a point of destination at a remote site."
One might expect a piece of architecture based on the TT to be a round structure, but instead the TT Pavilion takes on the form of a polyhedron. Seven Audi tailgates create an airy, wide open space that can be closed off from the world outside. The lower halves of the two-part doors drop down to create entry ramps, tying into the look of the TT's front end with grille-like traction strips. The structure stands atop pylons and is meant to be set up in "uncertain terrain."
Grcic created a spartan, open interior with seats extending off of each wooden wall and industrial floor grating at each entryway. The design frees occupants to work, communicate, eat and relax as they see fit.
Purely a design exercise, the TT Pavilion is being presented at this week's Design Miami/Basel event in Switzerland, where it appears with the new TT Coupé and the virtual Audi Cockpit. The show began on Tuesday and runs through Sunday.