It is possible to get addicted to almost anything. The most obvious candidates are things like cigarettes, drugs, alcohol, and food. But anything which causes some kind of obsessive behavior in even one individual has the potential to be addictive. That includes the Web and, in particular, social networking sites such as Facebook. New research from the University of Bergen (UiB) suggests Facebook addiction is not only real but measurable using the Bergen Facebook Addiction Scale.
A research team led by Doctor of Psychology Cecilie Schou Andreassen classifies addiction to Facebook as "a subdivision of Internet addiction."
The Bergen Facebook Addiction Scale comprises six statements which are meant to be answered with (1) Very rarely, (2) Rarely, (3) Sometimes, (4) Often, and (5) Very Often. Answering with a 4 or above for four or more of the following statements may suggest an addiction to Facebook.
A total of 423 students (227 women and 196 men) were tested against the Bergen Facebook Addiction Scale, and the results have been published in the Psychological Reports journal.
A brief overview of the results suggests that Facebook addiction is more likely to affect younger people, people who are "anxious and socially insecure," and females. Those who are "organised and more ambitious" are less likely to be at risk of developing an addition to the site.
In the spirit of research, I put myself through the Bergen Facebook Addiction Scale and passed with flying colors ... meaning I am not addicted to Facebook. In fact, I scored 1 or 2 on all six statements. However, if I was tested against the Web as a whole the result would likely be very different.
With Facebook preparing to IPO and approaching 1 billion users, who even in 2010 were spending a combined 16 billion minutes on the site, this research is rather timely.
Source: University of Bergen
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