BMW has been producing bikes for over over 60 years and releases a new range each year. Its 2011 range included the Carbon Racer that was designed by the M division.
Although the Cruise M-Bike Limited Edition isn't designed by the M division, it does have features inspired from BMW's heritage. The "Bullneck" at the front of the top frame tube, for example, is borrowed from motorcycle design and echoes the fuel-tank position.
BMW says the Cruise M-Bike Limited Edition makes use of modern design and lightweight construction elements. Its frame is made of hydro-formed aluminum frame and carbon components, which are said to make it both light and stable. The frame is also said to be very rigid, which BMW says helps to ensure maximum power transmission from the lowest possible effort of the rider.
Elsewhere, the bike has individually adjustable handlebars aimed at providing a more comfortable ride and hydraulic disc brakes from Shimano. Each model is provided with a specially made plaque and a certificate.
BMW hasn't made any more specs available, but a listing on Germany's ProcarShop shows a SR Suntour XCR 100 mm fork, Continental Cruise Contact tires on Rodi Airline rims, Shimano Deore gears and a Selle Royal Seta S1 seat. The listing also gives the retail price at €1,400 (about US$1,500), but we're waiting on confirmation from BMW.
Update April 13: BMW has now confirmed pricing for the German market as being €1,400. The extra specs are also as reported by ProcarShop.