Although there are bicycle head- and tail lights that are designed to emit light from the front and sides
, most of them just shine straight ahead. Attaching lights to the wheels
is one way of increasing side visibility, but not everyone wants to take that approach. The Brightside offers a simpler solution – it's a clip-on side-facing bike light.
The water-resistant Brightside has amber Cree LED bulbs on both sides, and quickly pops in and out of an accompanying nylon clip that is attached to the frame using a rubber O-ring. It can be set to flash in a number of patterns, and is powered by a USB-rechargeable lithium battery – one 3-hour charge should be good for about 20 hours of use.
Production funds are currently being raised for the Brightside on Kickstarter, where a pledge of £30 (about US$45) will get you one – if all goes according to plans.
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UPDATE (Dec. 17/15): Although the Kickstarter campaign was unsuccessful, Brightside lights can still be purchased from the company website for £35 if "freepost" is typed into the coupon box.