Celebrity Cruises has gone beyond presenting its wine list on an iPad to become the first cruise line to provide self-guided art tours using Apple's tablet.
The latest "first" closely follows the company's introduction of “Celebrity iLounge” equipped with MacBook workstations, a Mac accessories store and Mac short courses on the ships.
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Celebrity boasts one of the world’s largest collections of contemporary art. So it's putting the iPad to work as a tour guide.
The iPad will display full details and history about selected works of art, including the title of the work, artist’s name, medium used, description and image. With a library of over 14,000 works of contemporary art, the art tour application will also allow guests to view Celebrity’s entire catalog of painting, photography, video and sculptures on all Solstice-Class ships.
Celebrity Cruises new iPad art tours are available on Celebrity Solstice, Celebrity Eclipse and Celebrity Equinox. Around US$860 will get you a six night berth on the Solistice – and an iPad art tour. A Suite is in the order of US$2K.
The tours are currently in English with Spanish, German and French versions on the way.