May 19, 2009 “Concept” and “bra” aren’t two words you’d typically expect to go together. After all, a bra is the epitome of simplicity. As Seinfeld's George Costanza said, “Two cups in the front, two loops in the back. How do they do it?” Well, Japanese lingerie maker Triumph International has complicated the humble undergarment with its concept “Konkatsu bra” – a bra that is designed to help Japanese women search for husbands by proudly declaring they're “on the hunt”.
Triumph International's Konkatsu Bra takes its name from an abbreviated form of kekkon-katsudo, a Japanese term for “marriage hunting”, which is derived from shushoku-katsudo, the term for job-hunting. The bra allows women to give themselves some added pressure by setting a time limit for their hubbie-hunting on the Konkatsu Countdown Clock. This clock ticks down until a wedding ring is “fed” to a suspect-looking holder, positioned between the cups. We’re not sure what happens if the timer reaches zero, but once a ring is placed in the holder the Wedding March begins to play, hopefully not scaring off the potential husband.
If a woman getting around in a bra with a red LED countdown clock isn’t enough to raise any interest from the opposite sex, the bra also comes with a circular hankie emblazoned with the girl’s phone number that can be dropped discreetly before any potential husband. Meanwhile heart shaped oven mitts, attached to an accompanying apron, presumably let any future hubby know you can find your way around a kitchen. Once you’ve managed to snare a husband, the pockets for a pen and inkan (a seal apparently required for the marriage ceremony) ensure you’ve got everything you need for a trip to the altar – except perhaps your dignity.
See the stories that matter in your inbox every morning