Cubic mixes Siri, Google Now and Samantha from "Her"

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Cubic has developed a personal attention that could kill Amazon Echo before it arrives while also adding the best of Siri and Google Now on the go

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A Russian company is working to perfect an interesting new digital personal assistant that could bridge the gap between Google Now and Siri and more futuristic artificial intelligence concepts like Samantha, Joaquin Phoenix's digital companion in the movie Her.

Cubic Robotics launched an Indiegogo crowdfunding campaign this week for its first device, Cubic, which is a tabletop device similar to the recently announced Amazon Echo. But Cubic goes much further, working across both Android and iOS to integrate with dozens of apps and services like Evernote, Dropbox and Facebook, as well as home automation systems like Nest and wearables like Jawbone and fitbit.

The tabletop unit is shown in demonstration videos being able to pick up queries and commands from across a large room, using a long-distance voice recognition technology that Cubic says it has patented. Cubic says its "Home Cube" can carry on a conversation from up to 25 feet away.

The company also says it has a patent on its "multi-topic conversation support system," allowing it to handle multiple commands and questions in the course of a normal conversation. This capability also seems to be carried off in the demo.

In addition to the open platform software that powers Cubic, the full package also includes a wearable badge and headphones so you can take Cubic and its occasional Google-esque reminders and recommendations with you wherever you go.

If the pitch video is to be believed, Cubic basically controls your entire digital life using natural language recognition and carries the whole thing off with a sassy sense of humor that's somewhere in between Siri and Samantha.

My first impression is that the whole thing just seems a little too good to be true, especially coming from a small team based out of Moscow, a place from which most of the pitches destined for my inbox never make it past spam filters.

That's not to say that Cubic the product is a scam or that Cubic Robotics is a spam operation. The company's CEO Yury Burov seems to be the real deal – if you speak Russian, you can watch a TED talk he gave in Moscow about robots with personality.

But what Cubic is talking about accomplishing is above and beyond what Apple has been able to pull off with Siri and its billions of dollar worth of cash. Further, when I visited the headquarters of Motorola in September for the launch of the Moto 360 smartwatch and new Moto X and Moto G, they also demonstrated the Moto Hint earpiece, which, when paired with Google Now, strikes me as very similar to what Cubic is trying to put together. Yet, early reviews of the Moto Hint have not been so hot, and the company has done little to push it.

The takeaway is that this kind of comprehensive and immersive experience is difficult to pull off, even with big time backing. Cubic has managed to create its Home Cube and the software engine behind it over the past two years with just $600,000 in angel investment and now is hoping to crowdfund at least $100,000 more. We will have to wait and see if that's enough to take an impressive prototype and concept even further. I'm rooting for them, but I remain skeptical.

So far, Cubic's Indiegogo campaign has raised about a third of its goal in its first day. The entire kit, including the home cube, badge and a pair of smart sockets are available to early backers for as little as US$249. The company says it will retail for $449 when it comes to the mass market in the Fall of 2015.

Source: Indiegogo

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