Since its launch on the iPad in December 2010, Flipboard has become one of the most successful apps for aggregating content from social networks and websites and presenting it in an intuitive, personalized magazine-style format on mobile devices. It is now looking to replicate its success on the desktop with the announcement of its first foray onto desktops.
At a time when media consumption is shifting to mobile devices in a big way, Flipboard's move to the desktop might seem a little backward. But the company says that adapting its platform for the Web was something that was always in the works, and only now have various elements combined to make tackling "a major new frontier on our quest to build the world's best personal magazine," a viable course of action.
UPGRADE TO NEW ATLAS PLUS
More than 1,200 New Atlas Plus subscribers directly support our journalism, and get access to our premium ad-free site and email newsletter. Join them for just US$19 a year.UPGRADE
According to a blog post on its website, this includes an evolution in the internet that has made reading and navigating a more pleasant experience, along with the advent of responsive web design (web pages that change in layout in real-time as you adjust the size of your browser window).
In essence, the Flipboard experience will be much the same on the desktop. Users can follow certain topics or publishers that align with their interests, resulting in a curated, beautifully presented news feed connecting them with content from all over the Web.
Further to the ability to view Flipboard on a larger screen, differences in the desktop version include pretty text overlays on large images and low-key animations as you scroll through your feed. And as users personalize their magazines, all topics and publishers followed will by synched with mobile and tablet devices through the one Flipboard account.
The video below provides an introduction to Flipboard for the Web and you can check out how it performs yourself by heading to the site via the source link below.