July 23, 2003 In this global pea-soup which the internet facilitates, from time to time, as cultures and languages and societies mix, there is a disconnect - where one language or culture is not perceived by another culture as it would wish to be.

If you were a US energy company called Powergen and you had a subsidiary that operated in Italy, what would you call that company's website? Probably not www.powergenitalia.com. But they did.

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Of course, you don't need necessarily need to translate to another language to get things pear-shaped, as the folks down at www.antiquesexchange.com can probably vouch!

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