Samsung collaborates with Vogue for designer technology
October 29, 2004 Vogue and Samsung have announced a long-term collaboration positioning technology as an essential component through which to create, define and express style. Leveraging each company's influence, core capabilities and marketing reach, Samsung and Vogue's multi-tiered agreement is yet another variation upon which future technology and design trends will be developed and marketed.
Effective immediately, Samsung and Vogue will begin a co-marketing program targeting the fashion elite, including a highly-targeted, high-fashion advertising campaign and promotional and content partnerships with Style.com and leading designers.
As the cornerstone of this campaign, Samsung and Vogue have partnered with Diane von Furstenberg (DVF), known for the legendary "wrap" dress, to create a limited edition designer phone -- DVF Mobile by Samsung.
The most outstanding new feature of the DVF Mobile is Diane von Furstenberg original charm and accessory known as the "CityBand," which allows on-the-go, style-conscious women to carry the essential lip gloss, credit card and wireless phone in one elegantly designed package.
Von Furstenberg also lends her design prowess to Samsung and has created exclusive multi-media content, including signature screensavers and voice tones to be used as ring tones.
"Vogue presents fashion as an expression of culture. The mobile phone has emerged as the ultimate accessory," said Tom Florio, vice president and publisher of Vogue. "This partnership between Vogue and Samsung represents the way women think about their relationship with design and technology."