Samsung Launches Satellite DMB Phone that Slides and Rotates

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July 27, 2005 Samsung Electronics is the world’s most valuable consumer electronics brand and the future looks incredibly bright for the Korean manufacturer, having recently overtaken Sony as the number one consumer electronics brand in the prestigious Business Week/Interbrand “Best Global Brands” report. In the five years since the annual ranking of the 100 largest global brands was first produced five years ago, no other global brand has risen as much in brand value -- 186%, to $14.9 billion, by the end of 2004. What’s this got to do with a new mobile phone? Everything! Samsung has recognised the opportunity to leverage off the universal recognition offered by being a leading player in handset production as the world adopts the mobile phone and it has hitched its star to the inevitable rise of the convergence device. Samsung’s latest offering which went on sale in Korea yesterday is arguably the most advanced phone in the world at this point in time, and the world’s 14th largest company is posturing quite clearly that it will continue at the forefront. This latest satellite DMB phone with a unique “slide and rotate” form factor. Samsung’s B200, which was first unveiled at MIPTV/MILIA in Cannes, France last April, is the most recent addition to its growing line-up of satellite DMB phones.

The phone’s unique design allows users to first slide and then rotate the LCD screen 90-degrees for a landscape viewing orientation that is more ideal for watching broadcasted video content. Satellite DMB programs, along with games, photo-taking, MP3 player, and VOD features can now be enjoyed with more convenience.

The B200 (model number: SCH-B200/SPH-B2000) also has a mini pedestal attached to the battery which allows the phone to stay upright during TV viewing. It is capable of multitasking and allows users to talk on the phone and send SMS while watching satellite DMB content.

The B200 is specially designed to reduce power consumption, ideal for continuous DMB viewing for up to three hours. It comes packed with the latest features, such as 2-megapixel camera, 256MB TransFlash external memory, TV output function, and wired and wireless mobile printing.

Kitae Lee, President of Samsung’s Telecommunication Network Business said, “Samsung has been leading the DMB phone market with the introduction of unique phones with new form factors that enhance ease-of-use and viewing pleasure.” He added, “Samsung plans to continue offering new DMB phones with cutting-edge features and innovative designs.”

SCH-B200 / SPH-B2000 Specifications:

- CDMA2000 1x EV-DO (800MHz/1900MHz) - Mobile TV (Satellite DMB) - 2-megapixel / Flash - Video Recording (MPEG4) & Messaging - VOD / MOD - Display: 2.2-inch 262,144-color TFT-LCD (240 x 320 pixels) - MP3 Player - 64 Polyphonic Ringtones - 256MB External Memory (TransFlash) - IrDA / Remote Controller - TV Output Support - 106.5 x 52 x 25.9 mm - 174 g

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, visit .

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