The ringtone turns 50

March 25, 2006 Quite remarkably, the ringtone officially hits middle age this year, though it lay dormant for more than 40 of those 50 years until Finnish operator Radiolinja launched the first mono-ringtone service in 1998. Since then, it has become one of the star performers of the digital era, and the key driver of the mobile content marketplace , accounting already for more than 10% of global music revenues. It shouldn’t be all that surprising that the ringtone market for mobile phones is so large – thanks to the careful positioning of mobile telephony by the Telcos, the mobile consumer has a distinctly “must pay” mindset compared to the “will never pay” consumer mindset of the internet. On top of that, more than twice as many people have mobile phones (2.2 billion) than connect to the internet (1.1 billion) and in a crowded room, the ringing of your mobile phone puts you firmly on centre stage, so in the fashion conscious youth market, your ringtone is your personal soundtrack – a definitive statement of individualism. Accordingly, a US$20 PC software application which lets consumers create their own ringtones from music without paying any subscription or download fees, will probably do very well.

MAGIX Ringtone Maker 2 lets you create as many ringtones as you like on your PC for a one-time price of just US$19.99; and then transfers them to your cell phone as a realtone or polyphonic ringtone. The software also transmits video ringtones, cell phone logos, and wallpaper. MAGIX Ringtone Maker 2 goes a step further, by allowing consumers to create their own personalized or downloaded photos, video, or sound and music as ringtones, which can then be sent to your cell phone in just two clicks.

Ringtone Maker 2 also manages, edits, and assigns video to appear with specific friends and family (compatible on smartphones using the Symbian 60/90 operating system). This way, you "see" who is calling before you pick up. You can also export free wallpaper and logos, so you’ll never get bored with your phone’s display. And with the new Title Editor, you can add text to your photos to create unique backgrounds and greeting cards in just a few seconds.

Ringtone Maker 2’s polyphonic tones are also compatible with older cell phone models. Simply download your favorite track from the Internet as a MIDI file, convert it and transfer it to your cell phone. If you don’t want to search for songs online, you can always use one of the many MIDI files supplied for free with MAGIX Ringtone Maker 2. New Ringtone Maker 2 Features

    MAGIX Video Selector - manages and sets up video ringtones on your cell phone Video Ringtones - create ringtones from photos, video clips and music Polyphonic Ringtones - supports polyphonic ringtone output Wallpaper & Logo Support - for change of scenery Title Editor - adds texts in pictures, picture messages, and more New Effects - filter, time-stretching, pitch-shifting, and more MAGIX Remix Agent 2.0 - for ringtone loops New import and export formats - BMP, JPG, Real, WMV, MIDI, and much more MAGIX Mobile Music Maker - Unique program for playing and arranging ringtones on your cell phone

Ringtone Maker 2 will be available March 30, 2006 priced at US$19.99 through major retailers and online

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