Samsung pushes the limits of slim mobile design

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June 23, 2006 Samsung has unveiled a brand new line-up of slim mobiles at CommunicAsia 2006 that push the limits of slim mobile design. The Ultra Edition 6.9 (X820) leads the handset pack, boasting the world’s thinnest profile of only 6.9 mm. Also on display was the Ultra Edition 12.9 (D900), the world’s slimmest slider with a depth of only 12.9mm and a three megapixel camera. Finally, to round out the range, the Ultra Edition 9.9 (D830) is a new clamshell handset that is 9.9 mm thick.

“Ergonomically designed to become one with the user, Samsung's phones move beyond the limitations inherent in slim phones to embody the perfect combination of comfort, simplicity and sophistication to let users do more with less,” said Mr. Kitae Lee, President of Samsung’s Telecommunication Network Business. “It is human nature for people to communicate with others, and Samsung's Ultra Editions are dedicated to bringing people together with functionality and ease of use. With its exceptional sleek and ultra slim design, Samsung’s mobile will effortlessly integrate into the user’s everyday life, connecting them to the rest of the world.”

Samsung’s growing collection of ‘Ultra Edition’ phones is part of the company’s aggressive global strategy to take on the leadership position in the mobile phone market. It also illustrates Samsung’s sensitivity to consumer needs by delivering smaller and thinner mobiles phones without compromising reliability or premium multimedia capabilities. The SPH-N2000, released in 2001, marked Samsung’s first foray into slim mobiles with advanced features. This was the company’s first well-received 9.8mm mobile phone. Motivated by its early success, Samsung will continue to create slim mobiles in various form factors and features to meet the needs of discerning customers around the world.

The Ultra Edition 9.9 (D830) – World’s Slimmest Clamshell

Samsung’s Ultra Edition 9.9 (D830) raises the bar in slimness and design of clamshell handsets. With its simple ultra slim folder design and the latest cutting-edge technology, this 9.9 mm ultra slim clamshell is the result of Samsung’s constant efforts to go above and beyond the boundaries of form and function. This lightweight mobile comes outfitted with a 2 megapixel camera to capture those special moments wherever you go. Expect no bulges in your pocket when carrying this premium ultra slim clamshell that possess a 2.3” wide display and an external memory slot for extra storage. Navigate effortlessly through functions, thanks to its enhanced user interface with uMenu and uSearch features. The stylish Ultra Edition 9.9’s variety of colors and patterned design will surely please the Southeast Asian mobile market later this year.

The Ultra Edition 6.9 (X820) – World’s Slimmest Phone

Samsung’s groundbreaking Ultra Edition 6.9 (X820) expresses Samsung’s commitment to create the slimmest and lightest product in the market today. Weighing a mere 66 grams and measuring a slim 6.9mm depth, the lightweight Ultra Edition 6.9 is today’s definitive tool to help users stay connected, take pictures with the 2 megapixel camera, or enjoy their favorite tunes with the music player. The Ultra Edition 6.9 balances slim elegance with a functional keypad and tops off its supreme design with a beautifully beveled cut surface for a natural grip. Fiberglass-infused plastic is also used to increase extraordinary durability to protect the wealth of features that are compressed into the 6.9mm frame using the Smart Surface Mounting Technology (SSMT). The Ultra Edition truly complements the active lifestyle of today’s consumers as its sleek and fashionable design will fit into your pocket invisibly for stylish mobility. You can also express yourself as it comes in a variety of the most fashionable colors.

The Ultra Edition 12.9 (D900) –World’s Slimmest 3 Megapixel Slider

The Ultra Edition 12.9 offers the latest in multimedia technology with premium slide-up design for business professionals. The 12.9mm slide-up is the thinnest slider ever designed to come equipped with a powerful 3.13 megapixel camera -- leading the 3 megapixel camera phone trend in the global market this year. Unique and dynamic user interfaces enhance user’s mobile experience. The main screen will reflect networks and call status by displaying animated graphics to alert users of missed calls or unread messages, and imported documents can be viewed on the vivid 262K color screen. You can also enhance your multimedia experience with the Bluetooth stereo headset. Whatever your desires may be, the Ultra Edition 12.9 will “slide up” next to you for your next command.

The Ultra Edition 9.9

Standard: GPRS (900 / 1800 / 1900MHz) + EDGE Camera: 2 Megapixel Camera (Auto-Focus / Flash) Display: 2.3” 240x320 262K Color TFT / 0.8” 96x16 16Gray (1 Fixed-Line) Features: Video Recording & Messaging (MPEG4 / H.263), MP3 / AAC / ACC+ / WMA, Bluetooth / USB / BT Printing, Document Viewer / TV-output, uMenu / uSearch / uGo / Mobile Flahs Memory: 80MB embedded, External memory (microSD) Size:103 x 54 x 9.9 mm Weight: 85g

The Ultra Edition 6.9

Standard: GSM / GPRS (900 / 1800 / 1900MHz) + EDGE Camera: 2 Megapixel Camera Display:1.9” 176x220 262K Color TFT Features: Video Recording & Messaging (MPEG4 / H.263), MP3 / AAC / ACC+ / AAC+ (e) / WMA, Digital Power Amp, Bluetooth / USB / PictBridge, Document Viewer / TV-output / Speakerphone / Off-line mode / uSearch Memory: 80MB embedded Size: 113 x 50 x 6.9 mm Weight: 66g

The Ultra Edition 12.9

Standard: GSM / GPRS (850 / 900 / 1800 / 1900MHz) + EDGE Camera: 3.13 Megapixel Camera Display: 2.1” 240x320 262K Color TFT Features: Video Recording & Messaging (MPEG4 / H.263), MP3 / AAC / ACC+ / AAC+ (e), Digital Power Amp, Bluetooth / USB / PictBridge, Document Viewer / TV-output, uMenu / uGo / uSearch / uTrack Memory: 80MB embedded, External memory (microSD) Size: 103.5 x 51 x 12.9 mm Weight: 85g

* Specifications are subject to change without notice.

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