Stress Reliever in a pocket

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June 26, 2006 Back in November 2004, we tried Freeze-Framer - an interactive program that measures stress levels so the user can better manage their emotional and physical response to stress. Stress is the mind's response to any pressure that disrupts its normal balance. It occurs when our perception of events doesn't meet our expectations and we are unable to manage our reaction. As a response, stress expresses itself as resistance, tension, strain or frustration that throws off our physiological and psychological equilibrium, keeping us out of sync. If our equilibrium is disturbed for long, the stress can become disabling. According to the American Institute of Stress, up to 90% of all health problems are related to stress. Too much stress can contribute to and agitate many health problems including heart disease, high blood pressure, stroke, depression and sleep disorders. Now the same Freeze-Framer technologies have been incorporated in a mobile handheld device, no bigger than a cell phone, designed to help the user reduce stress anytime, anywhere. Weighing only 2.2 ounces, the US$200 emWave pocket-sized personal stress reliever becomes available tomorrow to assist people in gaining a new sense of inner control.

The emWave Personal Stress Reliever becomes available tomorrow June 27, 2006 and is designed to enable users to learn how to easily reduce stress (anger, frustration, worry, and anxiety) in real-time. emWave provides real-time displays that show users when they have shifted out of mental and emotional stress and into a high performance state called coherence. Coherence helps the heart, brain, and nervous, hormonal, and immune systems work with more harmony and efficiency. Coherence is the state people feel when they are in-sync. Simply stated, more coherence equals less stress.

emWave incorporates the same technology found in HeartMath's PC-based product, Freeze-Framer Interactive Learning System. emWave shows coherence scoring in a hand-held device. HeartMath is the world leader in consumer-oriented coherence technology.

Operating an emWave is easy. You simply hold it in your hand with your thumb placed on the sensor button (or by attaching an ear sensor). The sensor detects your pulse and converts it into real-time displays of coherence levels through two light panels. emWave includes techniques to help the user increase coherence levels and sharpen their ability to transform stress on-demand.

This pocket-sized stress reliever retails for US$199.99. Its features include four challenge levels, brightness control, audio feedback, coherence scoring and feedback, ear sensor, an advanced user mode, rechargeable lithium battery with charger, carrying case, Quick Start Guide, and complete owner's manual. Additionally, emWave includes the Coherence Coach CD, an entertaining software application that teaches HeartMath's scientifically-validated Quick Coherence technique.

Through narration, flash animations, and music, the Coherence Coach (for both Windows and Mac OS X users) teaches you how to apply the stress relief technique to increase coherence levels while using emWave.

"Creating a small, portable device for stress relief that reliably indicates heart rhythm coherence was no small feat," said Howard Martin, Executive Vice President of HeartMath. "We wanted to create a stress reliever that was both scientifically sophisticated and fun for the user. We wanted it to have a sleek, modern look, but especially to be effective in helping people reduce stress. I'm confident that we have achieved these goals and we are thrilled that we can now offer emWave Personal Stress Reliever worldwide."

HeartMath's scientifically-validated personal care products provide stress relief solutions that are helping hundreds of thousands of people in more than 50 countries improve health, performance, and quality of life. Their research has been published in numerous peer-reviewed journals such as Journal of Advancement in Medicine, American Journal of Cardiology, Stress Medicine, Journal of Innovative Management and Harvard Business Review.

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