February 20, 2007 BRP has unveiled its first "on-road" vehicle, the 2008 Can-Am Spyder roadster. This three-wheel vehicle, with two wheels in the front and one in the rear, offers a completely new and stunning look. Powered by a proven 990cc V Twin engine designed and manufactured by BRP-Rotax, Spyder roadster, with its unique Y-architecture, can be described as part motorcycle and part convertible sports car. Later this year twelve selected American states and four Canadian provinces will offer Can-Am Spyder roadsters through BRP's existing dealer network, followed by France and Spain in early 2008. BRP will then expand its Can-Am Spyder offer to more North American states, Canadian provinces, Europe and other countries, and expects to be present worldwide within three to four years.
"Our Can-Am Spyder roadster is the next dimension in open-road riding. A true paradigm shift, the Spyder roadster offers a balance of performance and peace of mind with features like the Vehicle Stability System (VSS), engineered in conjunction with Bosch†, which includes anti-lock brakes, traction control and stability control systems," said José Boisjoli, president and CEO, BRP.
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BRP's reputation was built on its ability to innovate and design products for powersports enthusiasts. After more than five years of research, the Can-Am Spyder roadster is now delivering on the company's promise to offer a complete line of recreational motorized products in four segments: on snow, on water, as well as both off and on road.
While confirming that the Can-Am Spyder roadsters would be assembled in Valcourt, Boisjoli added: "This is a historic event for BRP, particularly for our Valcourt and Austrian employees, as it confirms the strategic role of BRP's Québec manufacturing facilities for assembling complex and sophisticated vehicles, and BRP-Rotax's leadership in engine development. With Can-Am Spyder, we are redefining the roadster category by bringing the powersports experience to the road through this new generation of vehicles. BRP is entering a new era that will provide growth opportunities for our company worldwide and potentially create new jobs,'' he concluded.
Plans are to start manufacturing units by fall 2007 with a progressive ramp-up of the production over the next three years to meet market demand.
"This event also marks BRP's first truly global launch," said Chris Dawson, vice-president, Strategic planning & Head of Can-Am Spyder Program. "In 2007, BRP will deploy the first phase of its go-to-market strategy: twelve selected American states and four Canadian provinces will offer Can-Am Spyder roadsters through BRP's existing dealer network, followed by France and Spain in early 2008. In its second phase, BRP will expand its Can-Am Spyder offer to more North American states, Canadian provinces, Europe and other countries, and expects to be present worldwide within three to four years," he concluded.
More on the Can-Am Spyder:
- Can-Am Spyder review
- Can-Am Spyder enters production
- New colors, button-shift and accelerated market expansion for 3-wheel Can-Am Spyder roadster