Calorie Burning Sodas named as leading Food and Beverage Trend for 2007

February 14, 2007 The diet soda market has been traditionally one where the calories are reduced in comparison to the syrupy full-calorie sodas. In October last we wrote about the coming of a Coca Cola-owned softdrink which puts a new spin on diet soda – the soda actually raises the metabolism and burns calories. Now research company Datamonitor has named the category of calorie burning beverages, as the number one food and beverage trend for 2007. As it turns out, Coca Cola’s Enviga did not make it to market first. That honour goes to Celsius, making it the first calorie burning soda and hence a category buster. Celsius has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Both Enviga and Celsius are based on Green Tea.

In its Productscan Online new products database, Datamonitor found that Celsius was helping to create a new niche of calorie burning beverages. The Datamonitor report said Celsius was a "breakthrough beverage." Already being credited with being, "First to market," Datamonitor said, "New in the USA, Celsius is billed as 'Earth's first calorie burning soda,' and uses green tea with EGCG, ginger, caffeine and other ingredients to raise metabolism to burn calories."

"Celsius created the calorie burning category for soft drinks and has rapidly gained a loyal following among consumers, retailers, and distributors. The fact that a highly respected analyst firm such as Datamonitor ranked this new category as the number one food and beverage trend for 2007 is a significant validation of the popularity of the benefits Celsius offers," said Steve Haley, CEO of Celsius, Inc., the maker of Celsius.

Celsius contains a healthy blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in soft drinks - no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.

Celsius is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients.

Celsius is available in 5 flavours - Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12-ounce bottle of Celsius retails for about US$1.99.

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