Canon expand PowerShot digital camera range

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PowerShot A720 IS

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August 20, 2007 Canon has added the 8.0 megapixel, 10X optical zoom SX100 to its PowerShot range. The launch of the PowerShot SX100 coincides with two further updates to the line-up – the 12.1 megapixel PowerShot A720 (which replaces the A710) and the PowerShot A650 (which replaces the A640 and A630).

The SX100 includes a 10x optical zoom lens with Optical Image Stabilizer, 2.5 Inch LCD Screen, an extended grip and “Face Detect” technology – a feature that enables users to manually select the main subject they wish to photograph from a group of detected faces. The selected face then remains automatically in focus and correctly exposed even as the image composition changes. When reviewing an image the “Image Inspection Tool” can be used to review the expressions of detected faces during playback to allow verification of focus on a particular subject. Face Detect also incorporates Auto Exposure, Flash Exposure and in-camera red-eye correction.

Video capture features include two VGA 30 fps recording modes - a standard mode for maximum image quality and a new 640 LP mode for maximum recording time and reduced file sizes. This enables clips up to one hour long to be stored on the 4GB memory.

With the PowerShot A650, optical zoom (6X) is sacrificed for greater resolution (via a whopping 12.1 megapixel CCD), greater portability and the convenience of 21 shooting modes.

Next to the flagship A650 in the range is the PowerShot A720 which features an 8.0 megapixel CCD and 6x optical zoom lens. Both cameras include the new “Face Detect” functionality of the SX100 and an Optical Image Stabilizer that provides blur resistance by correcting to effects of camera shake.

The new PowerShot cameras are aimed at making some of the creative elements of a DSLR camera accessible in a compact point-and-shoot model according to Canon.

Both of the compact models have an optional waterproof housing available that enables snorkelling or scuba diving up to 40m depth.

The Canon PowerShot SX100 IS will be available from October in black or silver colors at a cost of US$299.99.

The A650 IS and the A720 IS cost US$399.99 and US$249.99 respectively and will hit stores in September. Australian release is expected at around the same time.

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