October 25, 2007 Hitachi has announced a new line of Ultra Thin LCD HDTV’s which measure a mere 1.5 inches (35mm) thin and will initially be offered in three sizes (32”, 37” and 42”). The Ultra Thin series will be available in the Japan market in December of 2007 while U.S. consumers can expect to see Ultra Thin models in early 2008.
Hitachi says the thinness of the displays was achieved thanks to their proprietary implementation of a technology called External Electrode Florescent Lamp (EEFL), which affords greater power efficiency, delivers improved and more flexible color accuracy as well as a longer overall life span for the display.
While the new line may be thinner than existing LCD’s, Hitachi isn’t compromising on features with all sizes including a vertical and horizontal viewing angle of 178 degrees and the inclusion of Picture Master Full HD. This is Hitachi’s HD image processing engine which analyzes and processes the image at a high speed, providing quality pictures by optimizing contrast frame by frame and adjusting the hue, saturation and brightness pixel by pixel using 3D data as well as controlling detail gradation and sharp edges. They have also added a circuit designed to enhance the crispness in scenes to capture subtle details, such as details in human skin.
Located at the left and right sides of the bottom of the monitor are Hitachi’s newly developed box-type speakers which are slim enough to fit the 35mm thickness of the monitor and are powered by the included 6.0 watt + 6.0 watt digital amplifier. The three sound modes on offer include “clear voice” to pick up human voices clearly, “surround” for natural, clear three-dimensional sound, and “bass boost” for the optimum bass sound.
All displays also include energy-efficient features such as “auto power off,” for people who forget to turn off the TV and a “video power save” feature which switches the TV to stand-by mode when there is no signal coming into the TV.
The 37” and 42” models will include Hitachi’s proprietary “Anti-Judder” technique, which is designed to eliminate the jerky image stutter that often occurs with 3:2 pull-down correction - the process that is used to get a movie’s 24 frames-per-second to match the television system’s 60 frames-per-second. Hitachi’s “Anti-Judder” technique creates interpolated frames based on the original film images to smooth out the movement and correctly match the motion of the original movie.
The 32” model will be introduced in the first quarter of 2008 at a resolution of 1366x768 while the 37” and 42” models will feature a resolution of 1920x1080 and be introduced in the second quarter of 2008.
For further info visit Hitachi.
Related reading: 3mm-thick Sony OLED screen.
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