What is this, a stand for ants? Honda channels Fisher Price at Goodwood
Every year, the Goodwood Festival of Speed turns Lord March's front garden into an orgy of speed, tire smoke and noise. Naturally, making people notice your display among the madding crowd of speedy metal can be difficult. Rather than trying to outshout its competitors, Honda has drawn on its inner child for this year's Goodwood FoS stand.
Owning a petrol station and some toy cars as a child can be a formative experience in the lives of gearheads. Honda is hoping the memories of these little gas stations will draw people into its Goodwood stand, which is a multi-colored, multi-storey temple to all things fast, exciting and Honda badged.
On the ground floor, patrons can take a look at the Civic Type-R, Civic Sport, CR-V and NSX, while wandering up to the second floor gives you a look at the Jazz, HR-V, Africa Twin and McLaren's Formula One car.
Unfortunately, you won't be able to roll cars down the big slide. Partially that's because real-life Hondas won't survive a 200 km/h (124 mph) collision with a skirting board, and partially it's because there will be a RC213V-S bike and a BTCC Civic Type-R parked there.
Whereas the original Fisher Price play set was just 26 cm (10.2 in) tall, Honda has scaled things up appropriately. This isn't a display for ants – it's 10 meters (33 ft) tall, leaving room for regular cars and full-sized people.
Goodwood kicks off on June 23rd.