We get asked this one a lot, so here's the answer.
Everything you see on the New Atlas editorial pages (ie. everything that isn't labelled with "Advertisement" or "Sponsored") is there on the basis of merit - you don't need to pay a PR firm, a crowdfunding consultant, or us, to have your innovation featured on the site.
What we want to see:
What we don't want to see:
Offering us an exclusive story or an early review unit is one way to stand out. Sending us a list of other sites which have covered you isn't.
A large part of the New Atlas formula involves not writing about every single thing that happens, so please don't be upset if we don't cover your crowdfunding campaign, or your launch, or your new feature.
If you can tick all of the above boxes, contact us at firstname.lastname@example.org.
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