With the number of video stabilizing rigs for GoPros and smartphones hitting the market lately, if one wants to stand out, it's gotta be different. Well, the Luuv is just that. Besides having a unique form factor, it can be flipped over and used upside-down.
Created by a team of entrepreneurs based out of Berlin, the Luuv (rhymes with "groove") features an artsy-looking globular counterweight, and reportedly works with a wide variety of smartphones and compact cameras via an assortment of adapters. In order to keep the thing level, users look up their particular model of camera/phone on the company website, then set the counterbalance by following the provided mounting instructions.
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The steel, aluminum and nylon device is held by its gimbaled handle in one hand, with the forefinger and thumb used to pan and tilt. As with other such rigs, this keeps every little tremor of the user's hand from being transferred into the camera.
... and yes, if you want to get low-angle shots, the Luuv can be inverted – with the counterweight on top, and the camera on the bottom. This means that footage will be recorded upside-down (unless the camera has a shot-flipping feature), but it can always be righted in editing.
The designers are currently raising production funds, on Indiegogo. A pledge of US$249 will get you one, when and if they're ready to go – the estimated retail price is $349.
You can see footage shot with the Luuv, in the pitch video below.