The Michelin Challenge Bibendum has just finished its tenth staging in Brazil, and thanks to championing what was an unfashionable cause when it started, has become the major annual sustainable mobility event as environmental concerns have grown. One of the highlights of the event this year was Michelin's release of a 145 page book entitled “Driving in the future – towards sustainable road mobility” and it's a great resource for understanding the challenges we face collectively, and the ways in which are likely to overcome them. Even better news is that you can download the entire book for free in PDF format and that it's available in English, French and Portuguese.
And it's not “worthless” free but very valuable free - in September, the French version of the book will also go on sale in bookstores in France for EUR12.
The eleventh running of Challenge Bibendum will see it return to Europe where it will take place from May 18 to 22, 2011 at the former airport Tempelhof in Berlin.