Morgan, the family-owned British car manufacturer that still uses wood in the frames of its hand-assembled cars, has announced hybrid powertrains will be offered across its entire range by the end of the decade.
The £6 million (US$8.6 million) funding to develop these powertrains has come from the UK's Advanced Propulsion Center, and Morgan will work with Delta Motorsport and Potenza Technology on the project.
According to Morgan's MD, Steve Morris, the electrification of the range will open it up to new customers, both within and outside the UK.
"We are now ready to develop the best hybrid and electric drive-train solutions for production implementation before the end of the decade," he said. "We expect the project to deliver growth and employment benefits here at Morgan and in our partner companies, but equally it will broaden the appeal of the Morgan brand and attract new customers in our key markets."
The newly-developed powertrains will be rolled out across the range progressively, with the ultimate goal to have the whole lineup offering hybrid power by 2019.
Although Morgan hasn't specified which model would be the first to benefit from electric power, brand CEO Charles Morgan recently tweeted "Electric 3 wheeler soon, rest 2019?" when a fan asked how far away hybrid cars were.