If you're the type of person who wears graphic pins, you probably want them to get noticed. Well, nothing attracts peoples' attention like movement. That's where Pins Collective comes in – the Swedish startup has designed a pin that displays animated gifs of the user's choice.
Each device features a circular 3.4-inch LCD screen covered by protective glass, along with a microprocessor, battery and power button. Of course, there's also a needle on the back, for attaching the thing to clothing.
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Using an iOS/Android app on a paired smartphone, users select either gifs or still images. These can be selected from a library of images created by a community of other users, or users can create their own from graphics, text and/or photos and videos.
Those files are then loaded onto the Pin via Bluetooth, where they'll appear on the screen. One USB charge of the battery should be good for about 2.5 hours of an animated display, or up to 74 hours of a still image – that actually sounds like the better way to go.
The screen is described as being semi-reflective and semi-backlit, so its content should reportedly be readily visible either indoors or out.
If you're interested in getting one of the Pins for yourself, it's currently the subject of a Kickstarter campaign. A pledge of US$59 will get you one, when and if they're ready to go. The planned retail price is $99.
More information is available in the video below.