February 16, 2009 Further irrefutable proof that the slot machine is one of the most insidious inventions in history came from the 800 year old University of Cambridge this week. Researchers used functional Magnetic Resonance Imaging (fMRI) brain-imaging to find that near misses (two identical fruits on the pay line and another just above or below) activate the same reward pathways in a gambler's brain as a win. What's more, slot machine manufacturers seem aware of this, as machines are programmed to deliver near misses almost one in three, enticing losers to keep gambling. Hardly seems fair does it?
The study, published in the journal Neuron, scanned the brains of 15 people while they gambled on a computerized slot machine that delivered occasional 50p wins. These wins caused responses in brain areas that are known to process natural rewards like chocolate, and also drugs linked with abuse. The researchers showed that near-misses (for example, two cherries and an orange but the not the three cherries necessary for a win) also elicited activity in this brain reward system.
In a second experiment performed outside the scanner, volunteers rated the near-miss events as unpleasant but simultaneously rated their desire to continue the game as higher after a near-miss. Previous research has shown that gamblers play slot machines with near-misses for longer than machines rigged with no near-misses.
The research, which was funded by the Economic and Social Research Council and the Responsibility in Gambling Trust, found brain activity to near-misses in the striatum and insula cortex of the brain. These areas are thought to be involved in drug addiction, and receive input from the brain chemical dopamine (a neurotransmitter which plays a role in 'reward').
Gambling is a widespread form of entertainment in Britain, but some individuals become problem (or 'compulsive') gamblers who lose control over their gambling. The symptoms of problem gambling (e.g. cravings, and betting larger sums of money over time) are similar to the symptoms of drug addiction, but it is not well understood exactly how behaviors (like gambling) can become addictive.
This new research found that volunteers who showed a greater response to near-misses in the insula also tended to score higher on a questionnaire containing statements that are endorsed by problem gamblers (e.g. "Losses when gambling are bound to be followed by a series of wins"). The authors suggest that the functioning of the insula region may change as gambling becomes addictive.
Dr Luke Clark, lead author of the study, said: "Gamblers often interpret near-misses as special events, which encourage them to continue to gamble. Our findings show that the brain responds to near-misses as if a win has been delivered, even though the result is technically a loss.
"On games where there is some skill involved, like target practice, it makes sense to pay attention to near-misses. However, on gambling games where the wins are random, like slot machines or roulette, near-misses do not signal your future success. Importantly, our volunteers in this study were not regular or problem gamblers, and so these findings suggest that the brain may naturally respond to near-misses in this way."
Knowing that gambling is addictive to between 2% and 5 % of the population and that this near-miss machine behavior is designed to keep the addicts feeding their money into the machines hardly seems fair. As we have concluded many times on Gizmag.com, the most dangerous gambling addicts are not those feeding their earnings into machines and paying a ridiculously disproportionate share of taxes, it's the governments which are now reliant on gambling taxes and cannot stop fleecing their constituents.
This is shameful indeed! How can a casino or other gaming house display concern about problem gamblers, and purport to encourage responsible gambling when it is clearly utilizing research to exploit those most vulnerable?
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