TokyoFlash, the maker of creative LED watches such as the "Broke" stained glass watch, the Retsu and the Round Trip Pocket Watch, is at it again. Always on the lookout for wacky new ways to display the time with LEDs, the company has just released the "Traffic" watch.
This new timepiece uses a slick road-map design, somewhat reminiscent of iA's black web trend map. And like most of TokyoFlash's watches, it's virtually incomprehensible to most people around you. According to the product website, the Traffic watch uses three map routes for it's time display scheme: "Hours 1-12 are the city streets in blue, 5 minute intervals are shown along the subway line in orange and single minutes 1-4 are the highway out of town in green." It also features an optional animation night mode available between 6pm and midnight.
UPGRADE TO NEW ATLAS PLUS
More than 1,500 New Atlas Plus subscribers directly support our journalism, and get access to our premium ad-free site and email newsletter. Join them for just US$19 a year.UPGRADE
Given the flashy display, the watch is surprisingly respectable with regards to power consumption. Capable of being charged via USB, it requires 3.5 hours for a full charge which can then last about a month. The battery is good for 300 charges and can be replaced if necessary.
The Traffic costs 15,900 Japanese yen (or about US$169) and it can be ordered via the company's website as of yesterday.
Further specs on the Traffic watch:
- Stainless steel case and strap
- Clasp: simple fold over clasp with push button
- Wrist size: 5.1 inches to 7.9 inches, Case dimensions: 1.3 x 1.9 x 0.35 inches
- Weight: 5.8 oz
- Water resistance: 3ATM
- Battery: LIR2032 rechargeable & replaceable watch battery
- Japanese and English instructions
- One year manufacturer's warranty