Toyota to debut first all-new addition to Prius family in Detroit

The current 2010-2011 third-generation Prius

The 2011 North American International Auto Show (NAIAS) is rapidly approaching and the pre-show teasers are racking-up. Toyota is responsible for getting the hybrid ball rolling with the launch of the first mass-produced gasoline-electric hybrid vehicle back in 1997, so one of our first stops on the show floor will be the company’s unveiling of the first all-new edition to the Prius Family.

In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the new Prius will debut along with a Prius concept vehicle at an NAIAS press conference. The company hasn’t released any images of the new vehicle, save for a passing glimpse in a teaser video (see below) that leaves everything to the imagination. For the video, Toyota has enlisted the services of professional skateboarder Bob Burnquist to give the Prius’ somewhat dowdy image an injection of cool.

The Toyota press conference is scheduled for Monday, January 10, 2011, at 1:05 p.m. Gizmag will be there to catch the action.

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