Looks cool, but hey, I could build one for less than 100 grand.

Holy smokes, what is the bolt torquing pattern for those gnarly wheels.

Exceedingly overpriced, and it won't go far with what is certain to be very poor fuel mileage. Some of the space management looks good but some looks very poor. Does not seem that well thought out.
And I agree, it could be built for less than 100 grand.
For the price, it should certainly be amphibious as well. Perhaps a highly customized Gibbs Phibian would be a better choice.

The base truck is probably $60k or more with options, by the time they replace the suspension, tires, bumpers, fenders, lift kit, add the winch, tie in the electrical system etc. its probably close to $100k alone.
Look at the front left wheel from this angle: http://images.gizmag.com/gallery_lrg/2014earthroamerxv-lt-58.jpg
It's not factory kit.

Looks that make me want to stay home.

Well said about amphibious capabilities Mindbreaker.
For that price it could also be somewhat armored and setup with heavy machine guns. Anyways at these prices you are selling to guys who probably deal with the Military Industrial Complex one way or the other or do their finances. No penny stocks here.
Maybe the Pentagon needs a $500 hammer?

My question is why does it have to be so custom. What is wrong with getting a capable 4WD that is almost there from the shop floor. Then purchasing a generic kit, which inevitably exists. Then the only modification is the mounting. In our neck of the woods people do this sort of thing all the time, and the choice of animal is usually a Toyota Landcruiser 70 series. Because it can go offroad where a Ford cannot..

It's a camper!

To the commentors above - Go ahead and build it for less than $100K. Surely you know something more than the company that has been building them for the last 14 years.
As far as price, how is the price of the Earth Roamer so much worse than any of the myriad RV's on the market?

For close to the same money I would like to see individual suspension height options, not just the whole axle. They can't have it already, they would not need that ugly improvised solution of one wheel on a little ramp to get the whole thing level. If they call it a go-most-places vehicle, why replace dual rear wheels with singles anyway?