This is such a dick move. It's nasty, it's predatory and it plays to the worst instincts of the shopper. When people talk about the demise of small retailers, who put time, care and expertise into their shops, this is the sort of thing that's killing them.
What's worse is that Amazon is deliberately aiming to rob regular retailers of the one thing Amazon can't provide - actual touch and feel shopping. When you encourage shoppers to take the expensive 90% of their transaction through your competitor's store, and then hijack them at the till, I can't see how that's remotely fair.
People are already aware of online shopping, there's enough of this sort of retail-killing behaviour going on already without Amazon directly encouraging it. Way to destroy more jobs, Bezos! At least give the retailers a reach-around.

This is not going to end well. Honestly, I\'d completely understand stores banning anyone caught barcode scanning their merchandise.

The simplest way to stop amazon is to just put up a board in the store saying \"NO PHOTOGRAPHY\" for security reasons...LOL

I wouldn\'t get all that excited, unless the Amazon comparison price includes shipping. It doesn\'t pay to buy an item for $10 less if you have to pay $20 for shipping. I do a lot of internet shopping, especially for items I can\'t get locally, but I\'ve learned to compare the \"price plus shipping\" price against the \"brick & mortar store.
Of course, any innovation that promises greater efficiency and lower cost is going to be \"unfair\" competition- except for those retailers who get with the program and operate their own retail websites.

This is unlikely to work for Norway (not that our puny population makes us that big of a target). Here, any import gets levied with the 25% VAT anyway as it comes across. Amazingly, they also apply VAT to the cost of shipping, making most any internett purchase (apart from books, which are exempt) shipped from the online retailer as expensive as the crazily priced merch in the shops here.

As much as I like to shop at Amazon and save a few bucks. This one is below the belt to the local and perhaps small retailers.
Amazon gets a -C ... Regardless, I bet they\'ll reap the benefits.

+1 Loz, I buy A LOT of stuff online. But encouraging customers to actually GO to the store, touch, feel, try on items THEN order them online is just wrong! There have been grumblings in congress about passing internet taxation laws, and this might just be the straw that breaks the camel\'s back!
@chinna - once I was standing at Target with my smart phone in hand. I was comparing the item I was looking at with the item in Target\'s sale ad (you know you HAVE to have the EXACT SKU # or it creates a frackus), and a Target Associate asked me to put my phone away. He told me that I couldn\'t \'take pictures\' at the store. I explained what I was doing, and that was OK. I DID want to take him and Target to task on that policy though. I hadn\'t seen that posted anywhere. But I didn\'t....

Retailers do provide a valuable service: inventory immediately available, smell, touch and feel products, \"shopping\" in a real social setting (where else can you sip Starbucks and shop if not at the mall). Large mega malls and stores have killed the mom and pop stores that used to call you by your first name when you entered their store. So long Mayberry, hello computer.

\"The app is available at the Apple App Store and Android Market.\" So once again, users of *OTHER* smartphones are SOL! No Windows Phone, no Symbian, no Blackberry, no WebOS... I guess unless you are one of the annointed few, you don\'t get to be a part of this elite class of people!

Good luck trying to beat the internet.