" Unlike a regular snorkel . . . so that you can swim without the need to turn your head from side to side to breathe."
Why would you turn your head to the side to breath with a regular snorkel??? That would just put the tube under the water.
And it's a snorkel that intentionally makes it hard to breath? If true, they missed the point.

A hundred bucks for a snorkel!?!? OK, I get that this is their first product and no doubt they're trying to recoup their substantial initial investment. But they're going to go broke at that price, because very few will want to shell out that much money for a snorkel, even i f it does look cool.

So if the tube one side is for intake and the other for expelling spent breath how do you blow the air out of the intake tube? To put it another way, If I do a tumble turn and come up with a snorkel full of water then when I blow surely it would only clear the exhale side? sounds like a great way to swim I wish It was cheaper. I supose it wont be long before someone makes something similar for much cheaper.

I like to chew gum when I swimming, can I do this with this unit ? This unit looks bulky and is no way powered, so should be called the hair grabber breathing apparatus thingy.

I tried snorkeling in Hawaii for the first time in January, it was fun! I got the $10 snorkels they had at the supermarket, which worked admirably. The trouble with snorkels is it seems that swimming pools have universally banned them, so you cannot practice with them anywhere except at the beach. We played with them for awhile but you can't wear them all the time, and eventually they got blasted out of our hands by big waves. It took a long time to find them in the surf after that. If I had paid $100+ a pair, I'd have been pretty "choked".

A fancy solution for a problem that does not exist. Most good snorkels are single curved tubes that end behind your head, and many have a valve that let you clear the snorkel just by blowing while covering the end of the tube. Virtually none cost over $100.

My snorkle doesn't let water in ... so why does this one? Ridiculous.

This could be useful for learner swimmers, by allowing them to breath when their face is immersed, and give them some confidence that they wouldn't breath water. However, the price seems excessive, for a few pieces of plastic, and I cant see how it is justified, and it's likely to deter purchase in any quantity, I suspect.

# "if you're a skittish swimmer" ... then you should not be snorkeling.

This is a "snorkel" for folks that have no clue about snorkeling. Really, there is NO NEED for a fancy device if one if comfortable with swimming and traditional snorkeling.