drgnfly004
wow i love it i want a whole car covered with this you could put sensors or cameras all around the car and then use a computer to view the images and project onto the side of the car the view from that direction and create a very interesting camouflage effect
RJB
Brilliant! For years I have wanted one of those moving displays at the back of my vehicles so that I can say "Sorry" on the rare occasions that I do something silly and (more often) to say "You silly man/woman - you really should concentrate more" (or more probably just the one word) when the situation lends itself. An OLED screen with pre-programmed words operated by buttons on the steering wheel is just so much cooler.
ElSmurf
That looks like one expensive taillight.
Joel Detrow
The problem with their demonstration is that it's not responsive enough and definitely has the potential for confusion. Such technology is awesome, but by the time such a thing could reach a low enough cost, cars will be driving themselves anyway, and the external visuals would just be...probably advertisements and arrows showing pedestrians where the car is going.
Valkyrie Ice
And yet another prediction of mine coming true.
http://hplusmagazine.com/editors-blog/quantum-dots-future-vr
The use of displays conformed to the surface of an object is going to change how we interact with the world around us.
Sure, it's tail lights now. But that same display could also be a user interface, and once covering the entire car, could enable all visual aspects of the car to be user controlled.
Joop Dresscher
still have the tech 1987 reports how much better readable a self illuminating licence plate will be. also eu governement reply's they liked the idea on a eu plate with didnt come, just a small -at first illigal!- later required small eurosign with a country's first letters. so didnt make the 100 million cents i was thinking of. only cost as at the time i patented and proposed a retroreflecting self iluminating sticker made of 3m-usa material. stil dont like number plate dents and external lichting, maybe a cars number can be displayed this way. than again there is the legal issue but meanwhile have heard in japan cars ride with something like this..
KMH
What will make this affordable is the car companies using it to advertise. Think of driving behind someone on an expressway who has moving ads running across the back of their car.... Oh, and of course, there's the whole road rage and texting-while-driving things to be considered also.
Joel Reed
I just want a "Hang up and drive!!" message.

This would make a great stealth replacement for light bars atop police vehicles
Sonya Jones
Big brother will like this. Inspection and license info could be programmed in so the police would know just by pulling up behind whom was driving, if the car was properly licensed, out past curfew or any other little detail. Fingerprint readers may take the place of keys for starting and the cars will not start if the right person is not touching the wheel. For the drivers comfort, the seat will automatically weigh the person for correct contour and if it does not meet the acceptalbe region, the car will not start or run without a passcode.
This may not be such a good idea, but it is where we are headed. It is cute, though.
Eddie Hagler
This should not be allowed on the road... drivers will not know what is going on. The format of signaling shown is going to cause crashes and be useless as a signaling device.
The concept could also lead to obscene messages being displayed on the rear of cars to motorists and could lead to more road rage.