Ingredient List:
Water, Soy Protein Isolate, Pea Protein Isolate, Amaranth, Chicken Flavor (Maltodextrin, Yeast Extract, Natural Flavoring), Soy Fiber, Carrot Fiber, Expeller-Pressed Canola Oil, Dipotassium Phosphate, Titanium Dioxide, White Vinegar
2 Questions:
What is the "natural flavoring"? It takes chickens to make chicken stock...
Also, my daughter is allergic to Soy.. any alternatives to that?

More power to them if they can make it work, but my fear is that the reality won't live up to the hype. I'll stick with the real thing. Sorry, chickens.

I'm vegetarian and i like vegetables. I don't even want to pretend to be eating a chicken. If you know how to cook then you can get whatever flavour you want out of vegetables, mushrooms, beans, grains etc etc
Putting that little rant aside, it is still a useful thing to be creating new tasty foods and if it means less animals are getting killed then that's a good thing no? I think one day in the future there will be no more meat eating.

In Homer voice:
"Mmmm.. Dipotassium Phosphate!"

If their food is so good why do they want it to look and taste like ours?

I don't understand. If you don't want to eat meat, don't eat meat. Why do you want to eat vegetables that taste and look and feel like meat? Just don't eat meat.
This is like those ridiculous low fat / low sugar "alternative" foods. Just eat foods low in those things. EG: 50% fat reduced butter? What? Just eat 50% less butter. Don't want to eat animals? Don't eat animals. I like to eat animals, so I eat them. Giving me a factory produced chemical mishmash that approximates animals is not going to win me over because I'm not up for eating "dipotassium phosphate" or "isolates" or titanium dioxide for that matter. Not unless those thing naturally occur in something I've pulled out of the ground.

It seems to me that there is a heavy emphasis on the fact that some of this product is sourced from healthy vegetables, but I am not seeing a lot of questioning of just how healthy the final product is once it has undergone processing. After all the potato is a vegetable but it is decidedly unhealthy once it has been processed into a potato chip.

I'm fine with almost all of the ingredients. The exceptions are Dipotassium Phosphate and Titanium Dioxide. I do know that titanium dioxide is used in toothpaste (to give it that ultra-white look), but this is something that I would be **eating** - very different to just brushing your teeth and spitting out the toothpaste. I'd say this is very promising, but if they can ditch the Dipotassium Phosphate and Titanium Dioxide, they should. I think that would make people a lot more comfortable with it.

For those of you that keep asking why they are trying to make this product look and taste like meat. It is the same reason that Linda McCarthney made many of her selections look and taste as much like meat products as possible and the same for Morning Star and their ilk. It is to attack the person who wants to eat healthier or is thinking about the vegetarian lifestyle but still wants a good hamburger or meat sause for their spaghetti. Or for the person who needs to trick the other people at the dinner table into a meatless meal.

The best part of a chicken is the skin. But in all seriousness everything seems to remind people of chicken. Serve them rattlesnake and they will say its sort of like chicken. For us real carnivors beef is the treat. Make it taste like beef or a tender young lobster and we are on a roll. Some of the soy burgers and crumble products are actually quite good now. Now if we could get the prices down a bit we would be chomping more.