LOL. In a year it'll be half the size.

Fairly Reasoner, perhaps in a year it will be even bigger? I remember earlier phones the size of a small hand bag. With the bigger size would be a longer battery life? (like standby for year and use it to charge / run tablet computers and laptops?).
I think it is cool since it is totally retro. It would be neat if one could tether it to a tablet computer or laptop computer.
I wonder will it will come to the USA?

Not a bad idea really. I can think of many applications where a 3 month standby time would be useful. My phone last a couple days, maybe three on standby and so would be useless if I had to travel for any length of time. You could leave this thing in a bush fire shelter or "cabin by the lake" and know you can make that call if you need to even after a week or more without power. Plus it may just be trendy to use if the fashion for massive headphones is anything to go by.

Hang on. 1000mAh? So it has 60% of the battery size of an iphone...and its eleven hundred times the size.
Why not give it 5000mAh and a years standby time. in the same chassis.

It's a great home phone alternative! One can have it as an emergency backup.

Buying such a brick with its large battery is not the only solution to extended usage - get some spare batteries for your phone, charge them up and take them with you! Something else I have done was to make a dummy battery with flying leads which I can insert into my phone - I then connect the leads to a higher capacity battery (of the correct voltage!). When I get some time I'll fit a jack socket to obviate the wires.

Fashion is all about being different and standing out from the crowd. The crowd all have Iphones or Galaxys. In addition, the size of this thing plays into the hands of those who like to show off/stand out.
So how do they sell millions of them? Simple, bling it up to the nines, with gold, some diamonds and a designer name.

It's not as if alternatives, and much more compact alternatives, exist. External battery packs, hand dynamos, solar back packs. This is something that answers a question nobody asked

I'm pretty certain they didn't have 1.8" TFT displays in the 90's!

Ah, the 1990's. Where phones were big and hair was still bigger.