I think it should not be limited to beer. Not every one drinks beer. If it brought my favorite diet soda, I think that would be just as cool and have it appeal to way more people and places.

If you go wear a hard hat as a sun hat. I do regardless because it allows airflow over the top of my head and you never know when it might serve you well in its design function.

Yeah, I wonder if it will hoist a big gulp (Bloomberg notwithstanding)?
The parachute doesnt seem to quite slow it down enough to mitigate skull dents. And imagine that grassy meadow tightly paced with mellow music lovers? That beer can drifted quite a long way. I imagine someone would bogart my brew before I could get there.
It will be very interesting to read the postmortem on this event.

I can see it now.. "Dude I got really BOMBED at the concert last night... ended up in the hospital!" "Wow, too much alcohol?" "Concussion from the beer cans hitting my head"
OR "Riot breaks out over beer-drop interceptions at local concert..."

If I'd been at Kittyhawk when the Wright Brothers were experimenting, I'd have cheered them on and brought them beer. If someone actualy was stitching body parts together and bringing the assembly back to life, I would have no problem with that either. But this, this is so wrong, I'd never go to any event where this was taking place. I won't be having a hyena as and indoor pet anytime soon either.

Let's see...dense crowd filled with drunk people, check...8 spinning rotor blades, check...5 pound helicopter heavy payloads, remote pilot, check...what can go wrong?

Interesting! Oppikoppi is the name of a music festival held in the Limpopo Province of South Africa, near the mining town of Northam (Google OppiKopi and view images for OppiKoppi).
You rather need a M1-26 helicopter from the Russian Air Force to deliver the required beer for OppiKoppi. Perhaps the drone helicopter in this article will be more useful to spy on the locations of the speed cops on the roads to OppiKoppi.

What a idiotic idea..... That's a lot of weight and danger over a packed crowd... with a payload that changes the fly dynamics considerable once it is dropped. Whoever came up with this has no idea how a multirotor should be used and more importantly has no respect for the safety considerations required for aircraft.
I fly a couple different multirotors and try to avoid people whenever possible, a heavily weighted system over a crowd is just plain stupid.

yes, but can it land at Waterkloof AFB? :-)

At last a useful task for a drone!!! :-) But I think it would be better to bring it right to the buyer's hand. Not that hard and the parachute idea will get it in the wrong hands virtually every time I suspect.