There is a lot to like especially the cargo ramp and cradle but the Active Wheel Shutters is silly at best.

I grew up around trucks as we lived on a farm AND my Dad did construction work, and the first thing to get messed up it seamed was the tailgate. It is the weakest thing on a truck but without it you can't really use a truck for what it was made for, haul things. Farming someone always drops a bail of hay on it from out of the barn window or leaves it down and backs into something, when looking in the rear view mirror it looks like you'll clear but when the gate is down you don't. . . This is why you see so many trucks with different colored gates, they are kinda pricey to replace so usually they're replaced by going to the junk yard and finding one that works. Now with ladders integrated and soon toolboxes they won't even be cheap at junk yards.

Wow hope we see it soon, and not just in the USA.

Active grille technology, impressive! (sarcasm) umm Porsche was doing that in the 1980's on the 928

I have driven a pickup for years without that problem.

WHAT new technology are they referring to? LED's? I'm not sure what else here is "new technology" and LEDs sure don't qualify. The tailgate thing is going to be broken within a year. The shutters on the wheels move to make the truck look better when it's sitting still? No other reason to add moving parts to wheels that are going to be bashing through brush, rocks, snow and mud to the axles? Wonder what goes first, the wheel covers or the tailgate. useless, and very costly gimmicks.
And what's the replacement cost on that windshield?

I've owned a new F series truck every five years for the last 25 years in addition to used Ford trucks totally 10-11 trucks. None ever got more than 15 MPG whether diesel or gas. My last NEW truck was an '06 F350 Crew cab w/6.0L diesel. After that, the technology (and price) got so high, I was unable to service it, or justify the payment. I went back two generations to something I can maintain myself with the same level of comfort; a 1996 F250 Crew cab shortbed w/7.5L gasser. By far the best truck I've owned.
Keep the technoglitz. I have technology that doesn't frighten me, comfort, and no payment. I'll keep this truck till they take my license.
Ford, head my warning. You're Teching yourselves out of customers.

Ford needs to wake up and use their ecoboost engine on a vehicle that could really use it. Were seriously looking at Explorer with EB, but it had no more interior space than other 7 seat SUV's that weighed 1000 pounds less and were significantly easier to maneuver. And the gas mileage was no better as a result.

Grille shutters aren't new at all. Many cars in the 1920's and 1930's had them, controlled thermostatically.
In the 20's the shutters were the grille, presenting a flat face when the engine was cold then gradually turning open as it heated up. If the weather was cold enough they'd close with the engine warm.
Then someone came up with the idea to put a temperature controlled valve in the coolant system and the shutters went away.

I would be embarrassed to publish this sort of puffery. The pickup segment is by far the most profitable for US car makers and it is also the most competitive with the most aggessive redesing and engineering and shortest model life cycle. Other than a casual mention of the Ecoboost engine this article provides no information on the changes made to the new trucks. I can get better information by going to ford.com and looking at their press releases.
Why not have people who actually have a clue write about the item being reviewed? Why does this questin even need to be asked?