To keep Gizmag free for our 3.5 million readers, and worthwhile for the 40 writers, editors and developers who make it happen, we need to run advertising.

We've worked incredibly hard to keep our site friendly for readers – you've probably noticed we don't split our feature articles into multiple pages, for example.

Having said that, we recognize the need to reduce the number of advertisements on each page, replacing them with higher quality, more relevant (and better paying) advertisements.

By filling out this short audience survey, you'll be helping us do that.