Razor became an international name four years ago when it had a smash hit with the Razor electric scooter, took the prize home in 2000 for the wildly popular Razor scooter which also took out the Toy Industry Association's Outdoor Toy of the Year award. Razor's evolving line of ride-on toys has been selling exceptionally well ever since, and this year it has revamped the range with two new electric-powered toys certain to go on 2004 Christmas wish-lists - the Ground Force electric go-kart, and the Pocket Rocket electric pocket bike.
The XLR8R electric scooter and Ground Force go-kart were shown for the first time at the (February) 2004 American International Toy Fair in New York.
"We're really excited about all of our new products, especially the Ground Force and the Pocket Rocket - they're next in Razor's line of neighborhood-envy toys," said Carlton Calvin, president of Razor USA.
The Ground Force is the ideal toy for junior racers-in-training, giving kids the excitement of driving their own go-kart. The Ground Force has a maximum speed of up 20 kmh and will go on sale for US$249.99 (AUD$325).
The Pocket Rocket is an electric-powered replica of real racing pocket bikes that's perfect for junior thrill seekers. The Pocket Rocket travels up to 25 kmh and will be available at retail for US $229.99 (AUD$300).
Both machines are designed for use in controlled riding environments and although Razor states the minimum age for riders should be 10 years, both machines will probably see action in much younger hands. Indeed, if dad can squeeze his frame into the drivers seat, both machines can handle a maximum weight of 100 kg.
Founded in June 2000, Razor USA is a privately held company based in Cerritos, Calif., and holds the worldwide rights to the Razor brand.
Home of the wildly popular Razor scooter, Razor USA has other scooters, like the E100, E200, E300 and XLR8R (electric scooters). The cutting-edge line of Razor products includes the Scream Machine, Punk mini bike, Squeeze compact bicycle and a line of electric-powered ride-on toys.
Razor also offers an action video - "Evolution," featuring Team Razor's professional scooter athletes aged nine to 20, who tour the U.S. participating in demonstrations and competitions.
Razor has numerous awards, including the Toy Industry Association's "Toy of the Year," and "Toy of the Year" honors from TIME Magazine, Parents, Parenting, Sports Illustrated for Kids, Nick Jr. and U.S. News & World Report.