Daniel Moreno December 9, 2014 12:05 AM Should have went with a tungsten wedding band. Mel Tisdale December 9, 2014 06:27 AM Well said, Loz! Suzanne Bradley December 9, 2014 06:38 AM bet you can still get a puncture! Darin Selby December 9, 2014 10:35 AM How do you pedal it? No 24K pedals. Oops! Simon White December 9, 2014 12:09 PM I saw this done on a Solex https://www.flickr.com/photos/fruey/3022698976/sizes/l/ jaxx003 December 9, 2014 01:32 PM Your comments are perfect. In fact I'd nominate this thing for a Darwin Award, for demonstrating just how far societies may go awry. Dave Andrews December 9, 2014 02:24 PM Wow, that's just stupid. I guess if you just want to display it on a wall or something, but gold is very soft. The gold will wear off of the gears and derailleur almost instantly, and will rub off of anything the riders hands, feet, arms or legs rubs against before too long as well. Clearly not meant to be ridden. Robert Duckmanton December 9, 2014 03:02 PM How about a gold plated lock (very heavy duty and theft insurance) for parking outside Starbucks? But who would ride with you when on this quintessentially narcissistic bit of braggery? sk8dad December 9, 2014 07:37 PM First, Gold's density seems to be at odds with the drive for ever lighter cycling products. Nevertheless, setting weight-weenie complaints aside, for the almost $400K price tag (pre-tax I might add), I should imagine they would have at least given a bit more thought when deciding on the donor bike perhaps choosing something a bit more interesting than a run of the mill entry level road bike with it's equally meh (Shimano Sora) components. Not exactly gilding a pig but close. Was this an exercise in obscure ways to drive up to cost of gold by reducing supply (on bike's worth at a time)? StWils December 10, 2014 12:14 PM While still seeming rather tacky this item is a lot less offensive than last week's tacky belt buckle priced way up in the "Vulgar" range. At least a bike has some legit utility.