Wearables

Levi’s smart jacket, featuring Google Jacquard, hits shelves later this year

Levi’s smart jacket, featuring Google Jacquard, hits shelves later this year
Levi's smart denim jacket has Google Jacquard technology woven right in
Levi's smart denim jacket has Google Jacquard technology woven right in
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Levi's smart denim jacket has Google Jacquard technology woven right in
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Levi's smart denim jacket has Google Jacquard technology woven right in

When an article of clothing is described as "smart", it usually means that the item is particularly chic, neat or fashionable. But the Google Jacquard-equipped Commuter Trucker Jacket from Levi's is smart by the 21st-century IoT definition.

The Commuter Trucker Jacket is designed to keep you connected without having to look at your phone – and without the need for an accessory (like a smartwatch) with an aggressively tech-y look. At first glance, the jacket looks like any other piece of fashion-forward outerwear.

However, the jacket is the first item to have Google's Project Jacquard technology literally woven in. It sports a minimal (if product images are to be trusted), removable tag on the cuff that houses key electronics. Once you remove the tag, the jacket can be laundered like any other clothing item.

Google and Levi's seem to aim this smart jacket at bicycle commuters, who can use it for tasks like navigating a route, accessing a music library, or silencing a phone call at the swipe of a sleeve, without the inconvenience and danger of reaching for a smartphone.

The jacket was first announced back in 2016, a year after Google's ATAP lab announced Project Jacquard, but Levi's recently confirmed price and availability at a featured session at SXSW. The jacket will reportedly go on sale for $350 this (Northern) fall.

Source: Levi's

Levi's® Commuter™ x Jacquard by Google Trucker Jacket

2 comments
2 comments
AlessandroFerrara
Mah! We all are web addicted for work or for other things, so at least when having a ride on the bicycle or during a walk into the countryside, it's necessary to disconnect from the rest of the world!
Phileaux
All controls are on the left sleeve. That seems to be a design flaw, switching should be an option. I could see this worn by scooter/motorcycle drivers. Throttle uses right hand.