Slowburn
I was hoping that it would be magnetic bearings.
Mark A
I was hoping for 250kph.
greytoma
Cup and Corn bearings!!! presume cup and cone
Renārs Grebežs
And again, and again - why the draconian price tag?
Gadgeteer
A very expensive solution in search of a problem. Riders go thousands of miles on each set of cartridge bearings in conventional sealed bearing hubs. Water and dust contamination are the major causes of bearing wear and failure, not some insignificant axle flex. If axle flex was really a problem, just use oversize hollow axles like the old Phil Wood hubs or put a third bearing dead center in the hub shell to provide additional support against deflection. This is even more pointless than replacing steel bearings with expensive ceramic bearings.
PeetEngineer
I agree with Gadgeteer on all but the ceramic bearing comment. Yes, ceramic bearings are more expensive, but lower friction coefficients and thus less drag, less wear can be achieved with ceramic bushings/bearings that with steel bearings.

Also, designing in some freeplay in order to reduce bearing loading is admirable, but using a better bearing and race which can cope with the loading in the first place is a better solution. Leave the \'suspension\' up to the tyre/spokes/fork. Hubs should be rigid.

Personally, I love my durace hubs on my roadbike, but I also admire Chris King products; http://bertiebuck.co.uk/files/2011/05/Chris_King_rear_hub_cutaway.jpg

A real aerospace solution would be to use a fluid film bearing, if that could be done...
Jay Finke
wow , just what we got to have, more bearings. how about a synthetic grease for the old bearings.. when was the last time you burnt out a set of bearing on your bike ? the hub on a bike turns so SLOW in the first place, the only place I could use a better wheel hub design, is on a wheelbarrow ! .. jay the pool pump motor repair guy in longwood Florida
Tylus
This looks like a two-grand Rube Goldberg contraption. Why not just use beefier axle and bearings to eliminatae the flex during shock loads?
conrad
Serious bikers pay a high premium to reduce weight. I don\'t think anyone would pay a premium to add weight just so a part that rarely wears out would very rarely wear out.
epochdesign
OVERKILL PLUS! This is exactly what happens when an aerospace engineer designs a bicycle part. I\'ve seen it many times before. And sure I need a $1600 bearing for my $80 wheelbarrow. Right. How about an unobtainium shoehorn?
Cute idea but bad business decision. And what a waste of resource and money.