Marilyn Harris November 20, 2013 10:10 AM I'm not sure why they stopped before the moment of impact...? Marilyn StWils November 20, 2013 01:37 PM This is a fairly trivial alternative solution to a far cheaper solution: Bike Helmets. However, the underlying technology is a great start at a body jacket for motorcycle riders and something similar for ultralight airplane pilots. The significant price of this makes a complete dead end for bicyclists but it may well be a reasonable choice for bikers and ultralight pilots. Larry English November 20, 2013 01:55 PM there is no WAY! i would not use this thing if they paid ME $540 wle Satweavers November 20, 2013 02:12 PM Yeah. It's not very compelling without showing impact. Scottman November 20, 2013 04:31 PM One has to wonder if they've done their market research given the price point they've chosen. At the prices shown it doesn't bode well for sales. While I love the idea, it's not feasible at the listed price for the vast majority of bike owners. T N Args November 20, 2013 09:57 PM What are you guys moaning about, $540 is CHEAP for a good bike helmet. The market for a safety product that allows riders to ride bareheaded in good weather, ray bans and bandana, is huge. Jayna Sheats November 21, 2013 03:39 AM I don't understand the complaint about price, since it is hard to buy a bicycle other than a kid's toy for less than that, and the danger is only increasing with time due to the increase of traffic congestion and friction between car drivers and bike riders. While it's appearance is not perfect, it definitely beats the standard helmet for anyone who wants to ride a bike as a commuting or shopping transportation. And while formal test data would be desirable, it seems pretty likely that this will beat the conventional helmet hands down. dalroth5 November 22, 2013 11:08 AM @Jayna Sheats: The end of the article (now) links to here: http://www.gizmag.com/hovding-airbag-tests/23099/ and you're right. :) Aurora December 3, 2013 08:56 AM This is a very good idea. Iain Salmond February 26, 2014 07:38 AM Where are these available ??? Bloody great idea !!