Another brilliant idea well executed. Bring the price down a bit and they will have more business than they can handle. I see a lot of bikes locked up to a sturdy rack -- but missing a wheel and other "accessories" like the seat (ouch!)

Hmmmm one word - Vice Grip Pliers.
Bring in the fenced off parking lot with a hotel style electric key token system, a few security cameras and a guard - with a $2 a day parking fee.

Get a long enough cable that you can weave it through the wheels, seat, frame, and peddles.

With the advent of 3-D printers owners should be able to reproduce the key ad infinitum. Potential thieves would need to take a 3-D mould first, go home, print a duplicate key then come back and hope the bike is still there. Unless they had the printer in a nearby car.

they are not the first company to do this, and creating non-standardized parts only drives prices up until those said thieves are using the tools needed. It is not a good idea.

Works until the junkies get the same tools.

DemonDuck,
Cheaper alternatives have existed for many years. For instance the highly regarded Pitlock system. The only distinguishing feature of the infiniti3D system is that it's machined from titanium, but most people don't need Ti and the outrageous prices would be a waste. The Pitlock is machined from stainless steel and you can buy a complete set (front and rear skewers, seat bolt and stem bolt) for about the price of one infiniti3D skewer and its key.
Stiffy,
You're not as smart as you think. Vice-Grips won't work on the skewers. The tapered design of the ends means that when you try to clamp down with the pliers, they'll just slide off. The part that doesn't look tapered is actually a washer, not the end of the skewer. Notice that both that washer and the nut on the other end of the skewer have serrations on them that "bite" into the dropouts. Those won't turn, especially when the skewer has been properly tightened.
Slowburn,
Any cyclist knows cables are nearly worthless. They'll stop casual thieves who have no tools, but any serious thief can cut through a cable in anywhere from a few seconds to a couple of minutes at most for the thickest cables. All without much in the way of noise or other commotion. Your scheme doesn't do anything to secure the handlebar stem, either. Unscrew three Allen bolts in about 30 seconds, 15 seconds more with diagonal cutters on the control cables, and a thief can walk away with several hundred dollars of high-end stem, handlebars and combination shifters/brake levers. And it's "pedals," not "peddles."

New? I've had this on my shiny new GT-RTS-3 since I bought it. 16 years ago.

I have just a few comments to make about this. And, I think I understand how important this issue is to regular riders, especially couriers. First of all, insurance would probably be cheaper than a special lock system. And, for the inconvenience of having your bike (or parts of it) stolen, then be sure and get coverage that would get you a rental bike or car or taxi. Next, and this is the plan I use on my convertible Miata; put a simple cable lock on the bike and run it through the wheels. If a thief has time to steal a headset or high dollar accessory, then he has time to ruin the vehicle/bike if he can't get what he wants. I leave my car doors unlocked so that I don't come back and find a torn convertible roof. I also run a cable through the bike rack and wheels and frame when I am carrying my bike on my car. This just keeps the average thief from messing with my stuff. If a pro comes along and wants it, he can jump the car and take everything! But, hey, it's only "stuff" and it all can be replaced.

Everybody who's ever used locking wheel lugs knows that circumventing these unique key locks is a trivial matter and it only will thwart the lazy thief!