Automotive

Iris adds HUD tech to existing cars

Iris adds HUD tech to existing...
Iris replaces the car's existing driver's-side windshield visor
Iris replaces the car's existing driver's-side windshield visor
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Iris consists of a 720p laser projection unit which is joined by a pair of arms to a flip-down transparent screen
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Iris consists of a 720p laser projection unit which is joined by a pair of arms to a flip-down transparent screen
Iris can do things like displaying incoming call info or other messages, displaying turn-by-turn GPS-guided directions, or alerting users if they're exceeding the speed limit in their current geographical location
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Iris can do things like displaying incoming call info or other messages, displaying turn-by-turn GPS-guided directions, or alerting users if they're exceeding the speed limit in their current geographical location
Iris replaces the car's existing driver's-side windshield visor
3/3
Iris replaces the car's existing driver's-side windshield visor

Despite concerns that they may actually make driving less safe, heads-up displays (HUDs) could eventually be standard equipment on most cars. In the meantime, what happens if you want the technology in your existing vehicle? Well, you might be able to install an Iris HUD system in place of your driver's-side windshield visor.

Similar in form to Pioneer's NavGate HUD, Iris consists of a 720p laser projection unit (mounted on the existing visor bracket), which is joined by a pair of arms to a flip-down transparent screen. That screen sits at the top of the windshield, displaying data that's projected onto it while still allowing a view of the street beyond.

It also has its own visor, which can be flipped down to serve the sun-blocking function of the car's removed visor when needed.

Iris consists of a 720p laser projection unit which is joined by a pair of arms to a flip-down transparent screen
Iris consists of a 720p laser projection unit which is joined by a pair of arms to a flip-down transparent screen

Using an iOS/Android app, the user's smartphone can connect with Iris via Bluetooth. The device can then do things like displaying incoming call info or other messages, displaying turn-by-turn GPS-guided directions, or alerting users if they're exceeding the speed limit in their current geographical location. Its voice recognition system also allows users to place hands-free calls, while its gesture recognition tech lets drivers accept or reject calls by swiping their fingers through the air in one way or the other.

Even if not synced with a phone, Iris can still communicate with the car's onboard computer to display the current speed, fuel consumption, and other vehicle-related data.

The Vancouver-based designers of Iris are now raising production funds, on Indiegogo. A pledge of US$299 will currently get you a unit, when and if they're ready to go. The planned retail price is $499. More technical details are available in the video below.

Needless to say, Iris isn't the only aftermarket HUD system out there. Garmin, Navdy and HeadsUP! all offer devices that sit on the dash, while the Hudway app simply utilizes the reflection of the phone's screen on the inside of the windshield.

Source: Indiegogo


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4 comments
bradleydad
Fine, except that studies have shown that these displays make you more likely to have an accident. The first efforts are underway to prohibit them. (Why can't people just drive and not need to play with their toys?)
RJB
I have driven my car with HUD (Peugeot 3008) for nearly 5 years now without incident. I only display speed and cruise control information. With the increased use of speed cameras in France a quick glance and you have the info you need. Looking down to check the speedometer requires a change of focus and for the eyes to adapt to different light conditions. I would not use it for any other purpose - too much information - too much of a distraction.
Wolf0579
I'll bet there was an increase in accidents when the instrument cluster was first introduced, too. Too much safety and security are not what humans want or need.
Dr-Zin
I agree with what you are saying, but, at the same time a lot of people are using and have been using nav devices for some time now. I picked up a rebuilt Magellan unit for $40 a while back and did not find it a distraction. To have the display (speed is enough for me), but a minimal nav would be nice. Some of them are a bit over the top with info not really needed.