10 grand today, 2 grand in a couple of year as competition gets into the mix. Nice tv.

Without including research and development. I would guess that the cost of manufacturing this is under US $150.00. The price on this TV should and will come down fast.

Carbon fiber is overkill and it conducts electricity-they can use a nice glass or Basalt fiber instead and save lots right there.

I won't waste time correcting perceptions of diminishing costs in new tech - other than to say, "Dream On!"
But, I see no one asked the question about rate of deterioration of color strength in materials used for the pixels? That has been a persistent problem in the development of OLED technology.

A little out of my range now but still impressive. It looks like they have just about perfected it.

When flat screen TV's were coming out (2003) I paid £3,000 for a 32" Plasma with dodgy blue pixels, The Blue Pixels in OLED are now the equivalent to Plasma, and nine years of use my plasma showed no signs of blue fade, well I got rid of it last December...Not because it had broken, but I just wanted 40" of LED backlit full HD for £315... And I gave the old Plasma away to somebody who appreciated it! I have been watching the advance(albeit a crawl) of OLED since 1992 when they said it would be 2 years before we would see the technology in our Laptops and homes as TV's etc....Wow they were only 20 years out!! I've been waiting forever for this....but I will wait for the price to drop because it will as with the Plasma etc.

Near future 4 & 8K will make this 1080 obsolete in a couple years. Eideard is right about the color deterioration of OLEDs as well. Another problem is everyone is losing money on the sets sold and the public spoiled on the low prices. Side back lighting has replaced superior full and plastic fronts instead of glass for cost cutting,are examples.

"CHIDRBMT" you are incorrect. LG's OLED TV IS a 4K TV. It just isn't marketed as such because LG is already planning on releasing the 84 " LM960V which will be an ULTRA DEFINITION "UD" (3840x2160) TV. The OLED TV already has over 8 million pixels vs Samsung's 6 million, so if you calculate it, this is even more impressive because the OLED TV is only 55" which will result in a higher PPI density. (pixels per inch)
Source: http://www.gosugadget.com/2012/02/lg-vs-samsung-who-has-better-oled-tv.html

Those water droplets look amazing. I wonder what picture setting the OLED TV in the picture is set at?

I agree, I can tell this is just part of their marketing strategy so people would show interest just like how current technologies like plasmas were highly overpriced in the beginning and they're still around. I can't cough up that much dough right now but I'm more than eager to get this TV once the price drops.