Why?

I can't decide which is worse: This, or those single-use stickers for the bottom of your feet. Oh man. Tough choice.

Capitalism at its best. Creatively throwing pasta at the kitchen wall to see what sticks.

Aloysius: While I personally have no use for shoes such as these, I realize that others might find that they fit their lives perfectly and either solve a problem/issue, or simply improve day-to-day life. Capitalism is what enables this, as the people responsible for this product believe there is an incentive to bring such a product to market, while likely understanding that there is a possibility for failure.

Good luck, it's possibly these could fit just right but my bet/guess is they won't. I say these will sell a bunch to fad followers at 1st, then fade away once word of mouth gets out on how easily these fall off from being to lose or when you bend your toes walking (no running for sure.) If they fit wrong at all or are to stiff these will leave blisters which is just as bad as falling off. I also guess they'll make money regardless as the cost to make is minimal and so long as they don't blow money on advertising/marketing campaigns.

Perfect beachwear? Protecting the bottoms of your feet from the scorching hot Florida sand, sidewalks, and parking lots, while apparently strolling painlessly barefooted to and from the water's edge. No more skipping, dancing ouch, ouch, ouch all the way back to your car!

I can't imagine these working at the beach where sand is thrown up and into the inside of the Footwear.

You might need some pool shoes you can wear right into the gym and not need to carry and extra pair of shoes. Flip flops are not allowed in the gym and wisely so. These shoes look like they are held on via the toes, which is truly awful. I had some breathable sole slip on Merills which I can't find anymore which were perfect for this. The next best thing is cheap Velcro closure track shoes as sold at Walmart.

One of the Kavorkian (oops, I meant Kardashian) girls must have been seen in a pair. That price is evidently a "fashion statement".
China, $6, next year. Any bets? (If they're comfy.)

I thought the benefit of using "not-shoe" shoes was that it forced the foot to develop (work muscles our shoes usually prevent from working...) and created a healthier foot?
This looks to be more of the too much protection for the foot...so why pay a premium price to not get the benefit I'm looking for?