The Poesche Brand Group/Design Group has little or nothing to do with the history of the marque\'s automotive design standards. It\'s a hustle akin to selling the Ferrari name to brand laptops in Asia.

Yes. It shows you good technologists can also be idiots. I\'m always was a Porche fan, but now I have my doubts.

I clicked on the link to the article looking to read a thoughtful review/preview of a cool looking hookah that breaks with traditional design and instead found a long op-ed piece the horrors of shisha smoking and only two short paragraphs dedicated to the actual product. It was well written but it does not belong on this site and seems better suited for a personal blog or a social issues site like AlterNet. It would be like writing a review on a new gun or weapon (as you guys often do) and only focusing on how many innocent people are killed and murdered by guns every year.

I would like to concur with Underdog here. This long and extremely one-sided op-ed piece on the horrors of smoking shisha does belong on a site like Gizmag. If one must speak on the alleged travesty that is indulging in nicotine-based narcotics, please take it your personal blog and leave us with the facts on the technology that you claim to present.

@Mike Hanlon: People smoke, get over it. Is it nasty and bad for people, sure but so is a lot of things. In fact it could be argued reading Gizmag is bad for us and that we would be doing better being outside or maybe just reading something else. In fact lets make a deal.I now call "Strike 1" for Gizmag and I urge others to do the same since I think we all agree we come here for "random" tech/gizmo news not some bla. bla. bla.

Oh please, stop with the editorializing. I come to see cool stuff whether it is socially acceptable to you people or not. Get off the soap box.

totally agree with UnderDog... \"I clicked on the link to the article looking to read a thoughtful review/preview of a cool looking hookah that breaks with traditional design and instead found a long op-ed piece the horrors of shisha smoking and only two short paragraphs dedicated to the actual product. It was well written but it does not belong on this site and seems better suited for a personal blog or a social issues site like AlterNet. It would be like writing a review on a new gun or weapon (as you guys often do) and only focusing on how many innocent people are killed and murdered by guns every year.\"\"....... Shame on you Gizmag for letting a bafoon write this article, then publish it.

This is an opinion piece, clearly titled as such, so those of you who are so incensed by the commentary should have averted your eyes when you read the title. Has the publication of this article somehow restricted the space available for \"worthwhile\" content on Gizmag? I think not.

That said, it would have been helpful to have seen more technical information about Porsche Design\'s hookah in the article. Does it improve the smoking experience? Are there any design elements that make it superior to traditional hookahs? Is it simpler or \"green\"? Is this a design triumph or just novel styling?

Probably the same reason they build 200 mph cars for the street- because some people have a different take on risk!

1. Porsche is a luxury brand. The Hookah fits in well with it\'s image. You\'re connection of Porsche to safety is not well grounded. The 911 model is a 5-decade old icon and still has it\'s engine behind the near axle. This is a distinctly UNSAFE position; it is also quite unique to this car.
2. You did not cite any evidence of ACTUAL damage caused by the hookah. I\'m not suggesting there isn\'t any, I\'m suggesting that it is essential that you provide evidence of ACTUAL damage, not potential. This is how you should demonstrate that \"Shisha smoking is very detrimental to your health.\"
This was a poorly thought-out article.