Hey - let's have a sit. . . Sure, I'll give you a couple of minutes to assemble your chair. I'll just expand my foldable chair (which is comfy) and watch.
Done yet? Cool - let's move over there now that the sun has moved. Oh, you have to disassemble? Okay, cool, I'll wait for you over there.
You're here? Bout time! Go ahead, I'll wait while you reassemble your chair again. Doesn't look too comfy. . .wanna try my $15 foldable chair that I got at Target? Yeah - you can get the same one just about anywhere. . .

I was unaware that stylish meant ugly.

Sort of like a victorian campaign chair. But ugly and uncomfortable.

Seriously... this looks as comfortable as sitting on a church bench with a stick in your back. I would love to pay 1000$ for the privilege to lug around a heavy uncomfortable plywood chair, and it would look so cool. When does the portable dining table come out?

Hey, look at me. I had a bunch of wood scraps I cobbled together into a chair looking thingy. Anybody want to pay me for what most people would have used for kindling?

I think Coleman has something better (looks, design, and portability) for $15

A luxury is anything that is not a necessity, and is not about comfort, though comfortable things do tend to be luxury items. While I do like the little clips to hold everything together, there is absolutely nothing inspiring about this chair. 200 years ago it would have been an amazing feat, but today it fails on so many levels. It is too bulky, too heavy, not pretty, less comfortable, and completely impractical compared to multiple alternatives that cost more than 95% less... and are more comfortable.
It'd be a cool item to have been designed as a school project, in that it is rather creative, but not something I'd be showing as a professional example.

This is not really a chair, it should have been named: "a Design Study for alternative wooden fabrication and assembly processes" but that was too long, so they called it a chair. ;-) It would work nicely as a puzzle though.

So how does the $1,270 price tag get calculated. $4 wood & machining $4 sweat shop salary $2 marketing and admin costs $1,260 profit for me!
This product is dumber than the pet rock because at least with that they were selling it as a trending item to school children for a few $s. This is trying to ripoff adults for a ridiculously crummy chair but don't worry I'm sure you'll sell more than a few to rich friends & government sponsored museums.
The best thing about this chair design is you can burn it.

$1300?? Meh. Just look at the related articles below... Should sell the clips and plans to woodworkers who want a project, or call it art.