It is not the worst Idea I have seen on Gizmag.

The Matrix for chickens. Man this is getting sicker every day. Let the chicken enjoy a field.

C'mon people, surely this is some kind of joke....... These researchers need to spend some time back in reality.
I will be physically sick if this was done using government grant money. This person needs to be smacked hard!!!

I think some of you guys missed the article. It's worth reading.

From his image above, one gets the distinct impression that author Loz Blain has some personal experience of the VR goggles and, it would seem, application of this technology to chickens will result in the production of the much sought after and highly commercial cuboid eggs. They make for such easy stacking in the 'fridge.
Must admit I was looking for an April 1st. date tag on this article.... Hmmm!

Cool. Virtual chicken sex is next.

Quack, Chickens get VR set before I do and they don't even have to pay for it!! Quack!!

You gotta be clucking mad to follow this

I don't see how this solves the problem/expense of raising free range foul. It think the inventor confuses perception with reality. What the foul believes/sees does not change the quality of the eggs/flesh.
Living outside requires a special, hardier breed that grows four times slower. That makes them the most expensive, but much more nutritious.
Could it be not enough people buy the much higher priced meat to incentivize capital investment? I buy it, but its rare. I have only found it at WFM.

@Slowburn you said exactly what I was thinking.
This idea is crackpot! Why not spend a little bit extra and buy free range eggs or keep your own chickens or support a neighbor who does.