As a great man once said, there's a fine line between clever and stupid.

This looks like a lot of fun. I would buy one today...so maybe I crossed that line between clever and stupid? I drive a LOT and this would be a great gift for someone like me.

To be banned shortly in CA.

My I suggest audio books instead.

I would love to have Smack Attack, I don't like to drive more than an hour alone, cause it is hard for me to stay alert . I think this invention can really help me, and I wouldn't mind driving long distances alone if I had it. Some people say that you should just keep two hands on the wheel and don't say anything in order to keep your total concentration on driving. In reality, this can get very monotonous and sometimes I don't even know how far I have gone or if I missed my exit. I am glad to finally know that I am not alone in this experience, and that it has a name- highway hypnosis.

@Rolf Hawkins
I didn't decide to be a steering wheel drummer, I was born that way.

This could be a pleasant and not too diverting diversion. Certainly safer than using a set of drumsticks on the inside of your vehicle whilst tooling down the road (like Highway 37 near Travis AFB) and steering with your knees. (I'm talkin' to YOU Gadzuki, but it's been a while and you are probably older and wiser now). I wonder if the "other sounds" that will be available will let the driver channel their inner Stevie Ray. Maybe that would be WAY too distracting.

How come there is no video demo'ing this?? Stupid!

becuase thats what we need more of, horric traffic accidents caused by people not paying attention

Those who need a drum kit to stay alert behind the wheel for an hour should get more sleep, seek medical attention or alternative transportation methods. The other question I have is why not have steering wheel pianos and steering wheel guitars? Heck why limit to musical instruments? I'd love to make breakfast or get dinner ready on my commute with a steering wheel based coffee maker, sandwich maker and stove. Come to think of it, I find it hard to find time to get to the gym. We should have a steering wheel based exercise system.